Projects

Like seeds growing into strong trees, these projects show how small beginnings can lead to great outcomes. Whether you seek inspiration, collaboration, or just a look at what's possible, you've come to the right place.

Life on the Wabash

I worked with a team of 10 on Purdue University's first lifestyle show, Life on the Wabash, producing a 30-minute episode that airs biweekly on Saturdays on NBC16. As the PR manager, my responsibility was to secure guest speakers. I successfully arranged an interview with the extremely famous Boilermaker family, the Colvins. Raven Colvin, a standout on the women's volleyball team, and Myles Colvin, a star on the basketball team, shared insights about their newly published children's books. Additionally, I was in charge of producing one of the eight episodes (episode 5) and managed the show's social media for three months.

Hemsworth Communications

I worked with Hemsworth Communications as PR and Social Media intern. I mostly focused on writing pitch and press release, doing media coverage, and making media/ influencer lists for my clients.

Boiler Communication

As Account Executive, I had a chance to work with Boiler Communication for these clients below:

- Brian Lamb School of Communication:

Promoted weekly activities showcasing their dedication to diversity and inclusivity through collaborations.

- Purdue Presentation Center:

Successfully spread the message about the Purdue Presentation Center through targeted campaigns and engaging content.

- College of Liberal Arts Career Center: Created promotion for Degree Plus (double majors) program.

- Honey Skin Social: Boosted social media engagement and promoted Google reviews.

PR Campaign
2023 PRSSA -Abdelkader Competition

I successfully led Purdue's PRSSA Chapter to secure the esteemed $500 Winning Prize in a PR competition held by the Public Relations Student Society of America (PRSSA) and the Abdelkader Education Project. My campaign aimed to showcase the profound influence of Abdelkader on both the United States and global human rights.

Boilermaker Pete & Co.
Your Write Brain

This is a PR Campaign proposal and final deliverables for Boilermaker Pete & Co.'s client, Your Write Brain. As an Account Executive for the social media team, my responsibility is to lead the team to focus on the client's goal: increasing engagements on social media platforms with social media calendar and other communication tactics.

Purdue Center Regional Development (PCRD)

- Weekly Content: As a Student Communication Specialist, I proposed and created a weekly content that included:

#WednesdayWisdom: defining key terms.
#ThursdayThree: summarizing main discussion posts.
#FridayRecap: highlighting the week's events.

This weekly content helps the organization's Instagram gain 3,000 % engagement numbers, especially with the younger demographic.

Writing examples

- Organizational announcement: This is an assignment from one of my communication classes at Brian Lamb School of Communication, Purdue University. My task is to write about an promotion announcement under executive's perspective.

- Memorandum: This is an assignment from one of my communication classes at Brian Lamb School of Communication, Purdue University. My task is to write a memorandum that includes a media kit of an event/ product launch from a company/ organization that I chose.

For this media kit assignment, I chose to develop a media kit for Cong Caphe - an innovative Vietnam-based franchise bringing traditional Vietnamese coffee and snacks. As an international student who was born in Vietnam, I created a concise news release, fact sheet, bio, and media advisory highlighting essential details about this brand that blend cultural authenticity with artistic flair. The goal was to showcase a unique franchise concept that niche publishers covering food and business trends in the States, specifically San Francisco may find compelling. Creating targeted materials for an original brand concept allowed me to blend my Vietnamese background with standard media kit practice for potential international outlets.